About Us

Coull is the market-leading Video Performance Network. The company's platform is aimed at the video advertising market where it drives revenue generation, firstly, through capturing the attention of the customer, and secondly via product pull through. Coull provides the platform that has been missing to date: directly linking video content to commerce. We deliver industry-leading performance and service for the sector's leading advertisers and publishers.

Coull is a ‘self-service’ network: within minutes our clients can start to drive sales and earn commissions, without the need to learn new skills. Existing video content can be re-used and product links added.

As an open platform, Coull is in a strategically advantageous position because it does not compete with any of the elements in the value chain. Coull can, therefore, work with multiple providers promoting collaboration and information-sharing between advertisers, agencies, ad-serving platforms and publishers.