Renualt

Objective: Generate test-driving leads for the new Laguna

Renault redesigned their successful Laguna TV ad campaign, making important elements of their advert interactive and highlighting the Laguna's feature set. Users who interacted with the ad were taken directly to the Laguna micro-site to book a test drive.
"We saw a very high view-to-interaction rate, nearly half of those who clicked went on to satisfy the call to action of the ad."

David Isherwood, Digital Manager, Renault