faqs

How do I make videos interactive?
Making videos interactive allows your audience to interact with objects or regions within the video. This is easy to achieve with any video using Coull Engage©, which comes complete with the web application Coull Activator©. All you need to do is to sign into your account and follow a few easy steps in your web browser.

How do I create a campaign?
When you acquire Coull Engage, you will be given access to Coull Dashboard© and assigned an account login. This allows you to manage all aspects of your interactive video campaign from uploading your original video file(s) through to creating the ad format you want, distributing it and reporting on campaign progress.

How do I upload my video content for editing?
This is achieved using Coull Dashboard. You can choose between HTTP and FTP upload. As soon as the file is uploaded and processed, you will be able to edit your video content in just a few minutes.

In which formats can I upload my video content?
You can use all of the following video file formats: Windows Media Format [*.asf, *.wmv], Audio Video Interleaved [*.avi], Digital Video [*.dv], Apple QuickTime Movie [*.mov], MPEG-1 or MPEG-2 [*.mpg, *.mpeg] or MPEG-4 [*.mp4].

How do I distribute my interactive video ads or content?
Your interactive content is distributed via embed codes within your target Web pages, or within your ad server. Coull Engage quickly generates and tests your embed codes in a few simple steps.

How do I measure the results of my campaign?
Coull Dashboard gives you a wide array of easy-to-use, real-time online campaign reports.
Standard metrics track all video interactions such as impressions, visits, views, object clicks, average visit duration and engagement rate. You can also create your own customised data set and reports.

Where can I see demos of the latest ads?
Click on Ad Showcase to access demos of interactive videos being created with Coull Engage.

How would Coull Engage ads work with our Ad Servers?
Coull Engage tags can easily be uploaded to your Ad Server and added to the ad rotation, just as with any other tag.

I have already deployed Doubleclick or Atlas. Will I be able to receive reports on the performance of Coull interactive video ads?
Yes. Coull Engage can be easily integrated into existing reporting systems like Atlas and Doubleclick.

What is your pricing?
We have pricing models that suit different applications of the technology. Please contact our Business Development Team on sales@coull.com or call us on  to find out more.