Coull click_ref Overview

Submitted by Aden on Fri, 06/03/2011 - 10:55

Coull click_ref (Click Reference) offers Coull publishers the ability to track and generate detailed reports on the commerce activity of their sites, down to the transaction level of each individual member, organisation, or subsite.

How it works

Simply add any alphanumeric value onto the Coull video embed code, as a GET parameter click_ref=MyClickRef

  1. <iframe width="100%" height="340" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" allowtransparency="true" src="http://network.coull.com/embediframe?t=1&v=3477&click_ref=MyClickRef"></iframe>

This could be anything you like, here's some suggestions:

  • the unique ID of the member of your site viewing the video,
  • a unique tracking code from your analytics package,
  • keywords from search engines used to find your site page
  • or even unique codes for your Ad Placement Campaigns to work out the EPC of your video and apportion revenue on to your own publishers.

Wiki pages